13th June 2007

PayPerPost going public with their new deal – 7 million dollar in funds raised!

trackimgPayPerPost, you know, the company that yells their slogan ‘get paid to blog about the things you love’ out where ever they can, has gone public with their latest press release, which you can read below.

A brief summary; after giving the necessary presentations, making tons of phone calls and bribing various people with PPP opps (joking about the last one), PayPerPost has received 7 million US$ in funds from a company with the name ‘Inflexion Partners’ and ‘Village Ventures’ as well as new investor ‘DFJ Gotham’. With this additional cash their total capital raised is over $10 million, giving them a lot of potential for further growth and development.

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The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company’s Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

The other parts of the text contain various opinions about how great and innovative PPP is, which we all already know of course. But above all, PayPeRPost is becoming a great place to meet other bloggers, using their forum, and making (lots of) money while blogging, using their marketplace. I’d strongly recommend any blogger on the web to submit their site to PayPerPost as soon as they’re able to in order to start making money to cover expenses, allowing further growth without worrying about your funds!

Combined with this nice new funds they’ve also released a remake for their homepage on http://payperpost.com/. I must say it’s an improvement over the old one, especially the increased amount of blocks containing info such as their latest news, PostiCon stuff and other websites. It also carries some drawbacks with itself though.

The biggest drawback is the incredible load times of the website right now, it took me no less than 40 seconds to fully load their website (thanks o the Firebug extension for Firefox to measure it), it could be the increasing pressure on the PPP servers, but I think the new website and marketplace are simply too demanding for the current servers used by PayPerPost. Being said that they’ve got more than $10 million in funds I’d personally say it wouldn’t be a bad pick to get some more servers to speed things up, especially the load times from Europe and Asia are horrible, limiting the visitors quite a bit to one region…

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