28th February 2007

SanDisk’s iPodkiller reviewed

Roughly one year ago SanDisk started with their anti-iPod and anti-Apple campaign; “iDon’t“. This simple yet elegant action was trying to get the people away from their concurrent, the iPod, and towards their own player.

SanDisks older version of the iDont website

The way they did this was fairly simple; claim the iPod is a nice product yet not fantastic and state that people who buy an iPod are simply following the masses. This was all visualized by a sheep listening to an iPod. You can see a screencapture of it below here. When I looked at it again a little ago I noticed they changed this campaign. Instead of the sheep and the iPod-masses, they’re now propagating their new mobile music player, the ‘Sansa e280‘.

The ‘Sansa e280 MP3 player‘, click for a detailed review, seems to be a fairly worthy iPod killer, it’s offering various cool options the iPod is missing. First of all it comes with 8GB memory, plus 2GB optional with a flash card – an iPod Nano in the same pricerange will only offer 2-4GB. In addition to that it has a big screen, option to play movies, it has a FM-radio with options to record these transmissions as well as voicenotes and it’ll support a lot of music formats.

Seems like a perfect choice, doesn’t it? Well, I suppose it’s close, but personally I’m very happy with my iTunes. The reason for that is easy; simplicity. When I plug my iPod into my computer it’ll automatically check what songs I played, submitting them to my Last.fm profile and updating the songs on my iPod, filtering those that are rated low and switching them with higher rated songs. As soon as another application + media player will offer that I might switch, but until then… I doubt it.

Popularity: 14% [?]

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